Who I Am

Hi, I’m Richard Lord. I am a blogger, runner, project manager, and all-round smiley person. I am also a former rugby league coach and referee. I enjoy interacting with people, generating ideas, investigating potential for growth, being enthusiastic and empathetic, and working with people to believe in themselves.

Richard Lord
Richard Lord

My goals in life are:

  • I want people to feel good about themselves and their surroundings
  • I want communities to see what good is happening and that not all news is bad news
  • I want people to be happy, to enjoy themselves responsibly without others being negatively affected
  • I want to inform, entertain, and help people feel there is hope in the world

My mindset and where my energies are:

  • I have a passion for participation
  • I am a seeker of self-confidence in others
  • I am a believer in self-belief
  • I am an envoy of encouragement
  • And I am active in wanting others to be active.


My personality type according to Myers-Briggs is ENFP, which is Extraverted, iNtuitive, Feeling and Perceiving, which is known as The Champion – Enthusiastic, charismatic and creative.

“ENFPs are people-centred creators with a focus on possibilities and a contagious enthusiasm for new ideas, people and activities.” –

Below are a few snippets of what I have done so far, and some of the areas I have been involved with – partnerships, my career, solutions I can offer you, and testimonials from those who I have worked for, alongside, or have coached in a sporting capacity.


I write blog posts for Run For All, a not-for-profit running organisation who put on events to help support great causes, part of the legacy of late amateur athlete and fundraiser Jane Tomlinson CBE. You can find them at this link here.

I am currently appearing as part of the #sportinspiredbyyou campaign from Sunwise sunglasses. You can see their feature on me here and you can see their range of excellent sunglasses for all activities here.

I support the organisers of the Pontefract Half Marathon and helping them get the event to be well supported. I believe it is important to do something for your local area, especially where increasing participation and community spirit are involved.

Sunwise sunglasses
Sunwise sunglasses


I have worked for NHS Digital for the last 8 years. I am working in a Business Support Manager role for the Enabling Data Architecture project. I am working on an Impact Assessment for a business case into changing how data is collected from hospital Trusts with the aim of reducing duplication and burden, whilst enabling greater use of data in a timely manner.

NHS Digital – (2010-present)

  • Part of the 6-strong Challenge Burden Service (CBS) team who have become ISO 9001:2015 Certified. This involved designing and documenting processes, presenting at audits, and ensuring that we met requirements in the delivery of our workstreams.
  • In the CBS team, I was responsible for carrying out investigations into duplication or reviewing unnecessary data point requests within data collections and trying to get agreement from data collection owners into reviewing or amending their requirements.
  • Planned a delivered a strategy where 500 colleagues were allocated Career Managers. This involved collating user needs, requirements gathering, liaison and negotiation, documenting specifications, resolving queries, data cleansing, creating functionality and implementation.
  • Career Manager for 6 members of staff, mentoring and encouraging them, seeing improvements and growth in them. Helped resolve issues in their performances and managed the process of resolving difficulties and personality clashes in assignments.
  • Carried out Discovery work for the NHS.UK team on searching for and registering with a new local GP surgery. This led to functionality being used in the new NHS App enabling patients to have greater involvement with accessing care and health services.
  • As Scrum Master for the General Practice Extraction Service (GPES), I coordinated all data extractions and enabled the team of Business Analysts to deliver through Sprints and kept Kanban boards updated.
  • Managed the GPES contract process with external suppliers and communicated with stakeholders to ensure that progress was being made at sufficient pace, and that all contracts were adhered to.

Wolverhampton Doctors On Call – (2004-2010)

  • Led the Technical Links programme as we connected digitally with the local ambulance trust, NHS Direct and other local GP Out of Hours service providers. This removed the need for faxing between organisations and enabled a joined-up tech solution for the region of 1,000,000 patients.
  • Implemented a schedule for presenting monthly quality statistics to commissioners. This led to an improved insight into our performance and brought about increased standards in our service delivery which led to patients receiving care sooner and in the most appropriate location.
  • Took responsibility during the 2009 Swine Flu pandemic for the daily collating and submission of statistics to our providers. This led to consistent monitoring of the drug dispensing during this period.
  • Saved the equivalent of my own salary in efficiency savings after identifying areas where money could be saved through rota alterations and monitoring consultation changeover times.
Wolverhampton Doctors On Call
Wolverhampton Doctors On Call

Internal Sales roles – (1998-2004)

  • I worked in a number of Internal Sales roles after leaving Royal Mail.
  • I was motivated by working with customers to quote for their requirements and to get that buzz of winning the business.
  • I enjoyed keeping records of my success rates and identifying areas where we as an organisation could be more competitive with certain customers and look to improve the working relationship with some to ensure we got the business whenever we could.

Royal Mail – (1991-1998)

  • I left school at 16 after being offered a position of Postal Cadet at Royal Mail, before progressing to Postman Higher Grade, responsible for sorting all mail for the Mid-South postal area and working as a Coder (entering postcodes so that the machines could sort the letters).


I offer freelance consultancy services primarily aimed at individuals and small businesses. The areas I am offering assistance with are:

  • Life Coaching
  • Mentoring
  • Business Coaching
  • Assisting Start-Ups
  • Telling Your Story
  • Creating and getting websites fit for purpose
  • Brand ambassador and partnerships

You can read more about these topics here.

Career Progression

By trade, I am a qualified Project Manager – with qualifications in Prince 2, Agile and Scrum, as well as in Business Analysis, Service Management, and Mentoring and Coaching.

I have a keen interest in encouraging participation and involvement – be it sport or the community. The more we can be active, the better mental health and general wellbeing we can have.

If you believe you have something that may be of interest to me, I would be grateful if you got in touch with me via my Contact page.


I have collated testimonials from people I have worked with, for, and alongside – from my coaching time in sport, in the workplace, and from readers of my blog. You can see their comments here.

If you have a contribution that you’d like to share with me, I would love to hear from you. Please send them to me via my Contact page.